January 1, 2018

Great Taste Eve Events

It has become a tradition for some visiting breweries to partner with local establishments to showcase their excellent beers.


Even if you missed out on Great Taste tickets, you’ll still be able to find many opportunities to sample some special beers all around Madison. Some of these events even feature breweries that are not able to join us at the Great Taste.

If you’d like to submit an event, please go here.


  • Surly Darkness and Donuts

    August 13, 2021 @ 9:00 am - 9:00 pm Tipsy Cow - Madison

    Start Your Day Right with Darkness and Donuts
    Free Donuts at 9 AM!!!

    Timed Tappings:
    Double Vanilla Darkness – Rye BA with Cacao and Vanilla Beans
    Mole Darkness – Bourbon BA with Vanilla Cinnamon, Chilies, and Chocolate
    Vietnamese Darkness – Rum BA with Robusta and Arabica Coffee, Vanilla, and Coconut
    2020 Darkness

    Petit Ami – Belgian Table Beer
    Sonic Distortion – Dry Hopped Tart Ale
    Hymn To Beauty Ale – Strawberry & Black Currant Fruited Kettle Sour

    Port Barrel Aged Stout – Imperial Sweet Stout with lactose and aged in port wine barrels
    Shutter Shades Hazy IPA – Tropical IPA
    Celestial Doom – Imperial Stout

    Rye Barrel Aged Stout – Sweet stout brewed with lactose, then aged in Tattersall Rye Whiskey barrels
    Three – Braggot
    Hop Chauffeur IPA – Collab with YCH and Jackson Hop Farm

    On Tap All Day:
    Furious, Axe Man, Mapping the Multiverse, Grapefruit Supreme, Xtra Pale Ale, Hell, Invisible Rays, Coffee Bender, Black Cherry Supreme

  • Yakima Chief Hops Virtual Hop and Brew School Educational Seminar

    August 13, 2021 @ 10:00 am - 2:00 pm Delta Beer Lab - Madison

    Join us for Yakima Chief Hops first remote Satellite Hop & Brew School event. We are excited to host this event at the Delta Beer Lab in Madison, WI, where we will be covering topics ranging from Beer Soluble Hop Compounds, Hazy Beer Best Practices, Bio-transformation, Hop Breeding, and more. Hear from Yakima Chief Ranches VP Joe Catron, guest brewers including head brewer from Delta Beer Lab, and experts from YCH. Unfortunately, space is limited, so make sure to register before spots sell out.

    When: Aug 13th 10am-2pm
    Where: Delta Beer Lab
    How: https://hopandbrewschool.com/event/hop-brew-school-great-taste-of-the-midwest/

  • Great Lakes Brewing Co. + Lakefront Brewery Collaboration Release Party & Tap Takeover

    August 13, 2021 @ 1:00 pm - 11:00 pm Jordan's Big 10 Pub - Madison

    Join us for at Jordan’s Big 10 Pub
    There will be raffle prizes, giveaways, and of course plenty of beer!

    On Tap:
    Bramble Badger Berliner Weisse (2021 Collaboration Beer)
    Crushworthy Lo-Cal Citrus Wheat
    Barrel Aged Blackout Stout
    Edmund Fitzgerald Porter
    Hazecraft IPA
    73 Kolsch


    Raffle Drawing at 7:00pm
    Prizes include:
    -A Great Lakes Fire Pit
    -Rolling Coleman Cooler
    -HydroFlask 64oz. Growler

  • Great Lakes Brewing Co. + Lakefront Brewery Collaboration Release Party & Tap Takeover SCONNIEBAR

    August 13, 2021 @ 1:00 pm - 11:00 pm SCONNIEBAR - Madison

    On Tap:
    Bramble Badger Berliner Weisse (2021 Collaboration Beer)
    2019 Barrel Aged Black Friday
    Riverwest Stein Amber Lager
    Hazy Rabbit IPA
    Pumpkin Lager
    Jucify IPA

    8:00pm raffle!
    Prizes include:
    -Chiminea (fire pit) & a bottle of 5yr Black Friday
    -4 pack of tour tickets & a 4 pack of Black Friday bottles
    -$50 Sconnie/Jordan’s Big 10 gift card


    August 13, 2021 @ 2:00 pm - 8:00 pm Karben4 Brewing - Madison

    Karben4 Presents:


    Beer Brilliance is Camaraderie!

    Join us for a Great Taste of the Midwest PreParty here at the Karben4 taproom! We’ll be featuring beers from:
    Good City
    Super Moon
    Phase Three
    Keeping Together
    Badger State
    Pipe Works
    2nd Shift
    4 Hands
    Noon Whistle
    Hop Butcher
    Side Project
    Cruz Blanca
    Central Waters

    Music by K.T. Johnson and Andrew David

    Food from It’s Good for you Pizza and Sabor Regio

    All beer and food available for purchase. No ticket necessary! So join us for a night of amazing beer, great food, and killer music before the biggest beer festival in the Midwest!

  • FFG & Friends Great Taste Pre-Party

    August 13, 2021 @ 3:00 pm - 9:00 pm Funk Factory Geuzeria - Madison

    Here it is! Back for 2021 is the biggest Great Taste Eve event in Madison! Expect to sample beers from 20+ breweries from around the country and eat delicious food from several local vendors who will be on-site. The event is open to the public and is non-ticketed, so come at your leisure. Pours and food options can be purchased à la carte. You definitely don’t want to miss this one!


    The brewery will be open that morning for a special bottle release and pre-sale of drink tickets. The first 500 people to purchase 4 or more tickets will receive a free festival glass! We will have our good buds at Ledger Coffee and Level 5 Donuts on premise too making sure you have something to enjoy while in line!

  • Post Great Taste Surly Beer Brunch

    August 15, 2021 @ 11:00 am - 3:00 pm Jordan's Big 10 Pub - Madison

    Not quite done with Great Taste? Round out your weekend and cure that hangover with a beer brunch at Jordan’s Big Ten Pub with Surly Brewing Company. Featuring rare tappings of Vietnamese Coffee Darkness and tap room exclusive Twisted Twilight as well as beer cocktails, house made Darkness bloodys, and a special brunch menu.