Transportation & Lodging
- No Parking, No Driving?
- Designated Drivers!
- Rideshares (Lyft, Uber)?
- City Buses?
At the Taste
- Food Vendors?
- Lawn Chairs, Picnic Coolers, Blankets?
- Can I bring my own beer?
- Can I see the brewer and beer list or Official Program?
- Is there an app for that?
- What happens if the weather is not favorable?
- Lost and Found?
- Anything else?
What is the Great Taste of the Midwest?
To our knowledge, the Great Taste is the second longest-running craft beer festival in North America. Every year over 190 breweries and brewpubs serve about 1400 different beers in a beautiful lakeside setting in Madison, Wisconsin.
- With a view of the state capitol, great local food vendors, and a variety of live music throughout the park, you’ll enjoy the opportunity to explore the finest beers the Midwest has to offer
- We limit ticket sales to a reasonable figure so you aren’t standing in line all day for beer
- The brewers themselves usually attend and pour, so you have a chance to talk to the people who brewed the beer, rather than someone who may not know what he or she is serving.
Where and when is it?
The Great Taste of the Midwest beer festival is held annually at Olin Park in Madison on the second Saturday in August. The festival site is just off John Nolen Drive, across from the Alliant Energy Center.
- The gates open at 1:00 p.m. and the event ends at 6:00 p.m.
- There are NO onsite ticket sales.
How many beers are there?
There will approximately 1400 beers this year.
(Yes, it is a great selection of beer. And we don’t want you to drink all of them. Or even try. Enjoy the chance to be selective about the ones you try.)
Your ticket price includes unlimited sampling in a beautiful commemorative tasting glass between 3 and 6 ounces and an informative program book to guide you toward the brewers and beers on site.
How much are tickets?
The ticket price for the Great Taste of the Midwest is $70.
(Yes, all that beer, glassware, printing, tents and toilets, city permits and park rental, security, insurance, and the dozens of other kinds of expenses that go into an event like this do cost a lot of money.)
Unlike many beer events, we’re not out to make a buck. The Madison Homebrewers and Tasters Guild is a nonprofit group – a homebrewing club, in fact! We do it for the love of beer, to educate others about beer, and to celebrate our good fortune of having some of the finest brewers in the world right here in the Midwest. Also, we support other good causes (other than beer education). Proceeds from the event are donated to several local groups and charities.
Where can I get tickets?
Please read our Tickets page carefully for all of the details. The Great Taste will quickly sell out in May and there are NO onsite ticket sales.
Where can I find a room near the festival?
See our Lodging information page for a list of nearby hotels. Some are within easy walking distance and others near shuttle locations. Some hotels even run their own shuttle to Olin Park. If you can’t find a room within walking distance, be sure to have a designated driver or take a cab or shuttle bus to and from the event. Local brewpubs will offer shuttle service again this year. Some people camp in nearby county or state parks.
What about parking at the festival?
There is absolutely no patron parking at Olin Park.
There will be no patron vehicular access to the frontage road within the park, which will be a designated tow away zone.
All park roads are reserved for brewers and festival workers only. The small lots there will be reserved for brewers and festival volunteers who have heavy kegs and dispensing equipment to haul. (If you take up their spaces, how are they going to be able to serve you beer?)
The best advice is don’t even think about parking at the park or even near the park:
- Take a bus or cab
- Get dropped off by your designated driver
- Park downtown in a city parking ramp and enjoy a scenic walk from downtown to the park
- Catch a shuttle from a local brewpub, brewery or restaurant
Getting dropped off
We have a designated drop-off area along Sayle St and Van Deusen St.
Olin Park will be off limits to all non-event vehicles this year, which includes drop offs before and pick-ups after the event. If you have a designated driver or are using a rideshare service (Uber, Lyft, etc) who will be transporting you in either direction, you will need to take notice of this. We’re asking everyone to respect this as it will be enforced by the Madison Police Department. Please see the drop-off/pickup section of our travel page for more information.
Many of our local breweries and bars sponsor shuttles to the festival. Please see our Shuttles page for more information.
Do Madison’s city buses stop at the festival?
Madison Metro bus route #13 stops near Olin Park. There’s a Coliseum stop on John Nolen Drive, across the road from the park entrance.
- The fare is $2 each way, or you can purchase a One-Day Pass for $5 which is good for an unlimited number of rides per day.
- Two adults can ride all day for $6 total by requesting a 2-4-6 pass on the weekends.
Can I catch a cab from the fest?
Union Cab, the official taxi cab company of the Great Taste of the Midwest, will be there in full force, with easy pickups and deliveries inside the park at the south parking lot.
Union Cab rides to your home or lodging site are only $1. This rate is heavily subsidized by MHTG, please tip your driver generously! All other taxi companies that pickup and deliver will charge full fares.
Will there be food?
Of course! Plenty of foods will be available, from small snacks to bigger meals — for both carnivores and vegetarians. Stop by the food vendor tents and have some of Madison’s tastiest treats.
We typically have food from local vendors such as:
- Banzo (falafel)
- FIB’s (Italian beef)
- Glass Nickel Pizza
- Guilty Pleasure Desserts
- Jamerica (Caribbean)
- Lao Laan-Xang (Laotian)
- Milio’s (sub sandwiches)
- Nutkrack Pecans
- The People’s Bakery (Mediterranean and Lebanese)
- The Smokin’ Cantina (which introduced Bacon on a Stick to the world)
Lawn Chairs, picnic coolers, and blankets
The festival grounds are quite large. Many people bring blankets or lawn chairs and set up their own tasting lounges on the outskirts of the festival grounds, away from the hubbub of the beer tents.
Please be considerate and keep your chairs and blankets out of the middle of the festival grounds so as not to obstruct traffic flow between the beer tents. There are oak savannah restoration areas that are roped off and we ask you to help us care for this beautiful park by respecting those boundaries.
OTHER CARRY-IN ITEMS:
- Reasonable-sized coolers with food and soft drinks are acceptable carry-ins
- Bringing your own water is encouraged
- You may NOT set up your own tent
Can I bring my own beer to share?
There will be plenty of beer to sample so there’s no need to bring more.
Seriously though, bringing beer would violate our permit so please don’t do it. If you want to share or trade beer, please do so outside of our event.
You can download programs on our at Program information page. In an effort to posting the most accurate information possible, the event program is typically not available until early August and usually not until the Wednesday preceding the Great Taste, so please check back often.
We offer both iPhone and Android apps that can be downloaded for free onto your mobile iOS and Android devices.
- The apps contain the same brewery and beer lists as the program, but have additional features, as well.
- All last second brewery and beer list changes are updated after the program has gone to print —so the apps will be even more accurate!
- As with the program, the current version is not available until early August and usually not until the Wednesday preceding the Great Taste.
Designated driver tickets are $10 and available when and where you purchase your sampling ticket, whether in-person or by mail order.
- This ticket entitles your driver to admission to the festival grounds and free soft drinks from the food vendors and brewers who offer sodas
- No commemorative sampling glass or beer samples are available to designated drivers
By law, dogs are NOT permitted in most city parks, including Olin Park.
The Great Taste would be a challenging environment for a well-behaved dog in any case.
Can I bring my children?
By law, children are permitted in most city parks, including Olin Park.
- Children under 16 are admitted to the festival for free.
- Children 16 and over must purchase a designated driver pass to enter the festival grounds. (They’re driving you home, aren’t they?)
- Minors under 21 are NOT allowed to drink alcohol at the festival.
Though we’re being pressured by beer enthusiasts everywhere to disallow smoking, it is still permissible. However, possession of lit cigarettes, cigars, and pipes inside our tents is prohibited by the Madison Fire Department. Don’t abuse the privilege by smoking inside our beer tents.
Please be considerate and confine your smoking to the outer regions of the festival grounds or risk losing the privilege in future years. Most importantly, please respect this beautiful park by disposing of your cigarette butts appropriately.
There’ll be wandering minstrels throughout the afternoon, too. This is a beer tasting festival with music, not a music festival with beer. There will be a variety of musical styles to complement the incredible variety of beer styles.
We’ll have exhibits by a variety of brewing industry affiliates, regional beeriodicals, and beer ingredient providers. You just might learn something at the Vendor Mall.
There’ll be beer glass sales, commemorative T-shirt sales, and more fun than you can shake a stick at. All sales at the festival are cash only — no checks or credit cards. Brewers often bring items from their brewery that are offered for sale, as well.
The Great Taste is held rain or shine.
Please dress appropriately. The fest will NOT be canceled nor rescheduled.
Lost and Found
If you lose something at the festival, please ask one of the organizers to direct you to the club tent where the lost and found is located. After the festival, you can contact [email protected] with a description of your item to see if it was found.
Contact us at [email protected].
Fair warning that during the couple of days leading up to the festival, we will not be checking email as frequently and may not have a chance to reply before the festival.