January 1, 2018




General Admission: $60
(LIMIT of 2 per customer)
Designated Driver: $10

Great Taste Fans,

Craft beer is really important to us.  But nothing is more important than the health and safety of every patron that joins us at the Great Taste of the Midwest on the second Saturday every August.  Our traditional process for obtaining tickets (in-person sales and mail order) are a big part of the Great Taste experience that so many beer fans enjoy every year.  In addition to the festival itself, the in-person ticket sales events have become a great way to catch up with old friends, make new friends, tell stories, share tasty beers and support some of our favorite local beer establishments.

In light of recent event cancellations (including the NBA, MLB, PGA, NCAA, SXSW Festival, numerous concert tours, etc.), we are deep in discussion regarding our processes and events surrounding this year’s festival.  Since August is a long way into the future, we are still planning to hold the 34th Great Taste of the Midwest on August 8, 2020 at this time. 

Great Taste ticket sales are quickly approaching on May 3, 2020 and the climate may evolve as the weeks go by.  We will continue to monitor the situation and work within the recommendations provided by the Center for Disease Control, Public Health Madison and Dane County and other local health authorities.  Our staff is evaluating the safety concerns of holding in-person ticket sales events as well as other options we could implement for ticket sales. 

Any updates will be communicated on this website, so please check in for current information before heading out to your favorite ticket sales location to buy tickets.


Jason Walters
Great Taste of the Midwest