Great Taste Eve

It has become a tradition for some visiting breweries to partner with local establishments to showcase their excellent beers. Even if you missed out on Great Taste tickets, you’ll still be able to find many opportunities to sample some special beers all around Madison. Some of these events even feature breweries that are not able to join us at the Great Taste. Look below for a list of events!

If you’d like to submit an event, please go here.



  • SOUNDCHECK: Pre-Pre-Party with Young Blood Beer Co. – DeForest

    August 6, 2026 @ 12:00 pm - 10:00 pm -

    Every good show starts with a soundcheck.⁠

    If you’re rolling into town early, stop by our DeForest taproom for a sneak peek of this year’s collaboration beers before Friday’s main event. Fewer crowds, first pours, and a chance to get the weekend started a little early.⁠

    Featuring Collabs by:

    Hop Butcher for the World (Chicago, IL)
    Atrium Brewing (Louisville, KY)
    XUL Beer Company (Knoxville, TN)
    Cruz Blanca Brewpub (Chicago, IL)
    Mikerphone Brewing (Elk Grove Village, IL)
    Revolution Brewing (Chicago, IL)
    Lion’s Tail Brewing Co (Neenah, WI)
    Dimensional Brewing Company (Dubuque, IA)
    Piece Pizzeria and Brewery (Chicago, IL)
    608 Brewing Company (La Crosse, WI)
    Cocoon Brewing (DePere, WI)
    G5 Brewing Company (Beloit, WI)

  • GREAT TASTING FRIENDS OF THE MIDWEST –

    August 6, 2026 @ 3:00 pm - 11:55 pm -

    Here we are again, another Great Taste Week! What better way to start the festivities than getting together with a bunch of friends! Join us at the Mason Lounge with a few old and new friends…

    3 Floyds Brewing
    Crafted Artisan Meadery
    4 Hands Brewing
    Dancing Goat Distillery
    Sway Brewing + Blending
    Fair State Brewing

    Pints, hugs, cocktails, selfies with Matt from Sway Brewing, free High Fives and plenty of laughs. Come by, say hi… you’ll be glad you did!

    ~Tap List Coming~



  • Darkness and Donuts at Tipsy Cow

    August 7, 2026 @ 9:00 am - 11:55 pm Tipsy Cow - Madison

    10th Annual Darkness and Donuts at Tipsy Cow!

    9am
    Darkness and Free Greenbush Donuts in the Morning! (While Supplies Last).

    Featuring tappings of:
    2024 Double Barrel Darkness
    Aged in Tattersall Rum Barrels and O’Shaughnessy Bourbon Barrels with Vanilla 12% ABV

    2021 Blueberry Crumble Darkness
    Rum Barrel Aged with Blueberries, Vanilla, and Lemon Peel 12% ABV

    2020 Mole Darkness
    Bourbon Barrel aged with Vanilla Beans, Cinnamon, Chilies, and Chocolate 12% ABV

    2019 Old Fashioned
    Rye Whiskey Barrel Aged with Moroccan Sweet Orange Peel 12% ABV

    11am
    Furious IPA Cask Firkin
    Double Dry Hopped With Amarillo and Simcoe
    6.7% ABV

    Overrated
    West Coast IPA
    7.3% ABV

    Lemonade
    Refreshing Ale
    5.5% ABV

    Infest the Citrus Nest Sour
    Easy-drinking sour with mango, passion fruit, and cara cara orange
    4.5% ABV

    2011 Smoke
    Black Lager with Smoked Malts
    8.2% ABV

    4pm
    Axe Man IPA Cask Firkin
    Double Dry Hopped with Citra and Mosaic
    7.2% IPA

    When In Rome
    Italian Lager
    4.6% ABV

    A Pils You Can’t Refuse
    Italian Pilsner
    5.9% ABV

    7pm – S’MORES AND A NIGHT CAP!!!
    Gimmie Smore Darkness
    Bourbon Barrel Aged with Vanilla and Cinnamon

    Seventeen – Boulevardier Inspired Strong Ale
    Blend of Strong Red Ale and a Wee heavy, aged in Tattersall Bitter Orange Liqueur barrels and 10-Year Henry McKenna Bourbon barrel
    11% ABV



  • Central Waters Pre Great Taste at Lucille

    August 7, 2026 @ 10:00 am - 1:00 pm -

    Join us for Central Waters Pre Great Taste Tap Takeover with our friends at Lucille!  We will feature hourly timed tapping’s, classic Central Waters beers, special one-offs, specialty cocktails/slushies featuring Central Waters 8-year Bourbon & 10-year Rye Whiskey, N.A. Mud Puppy/Honey Blonde, and our brand-new Great Blue Whiskey Bourbon Cocktails.

    Timed Tapping’s begin at 10am with the following:

     Black Gold 10am
     Black Gold Hot Honey 11am
     Twenty-Eight (XXVIII) 12pm
     Twenty-Eight (XXVIII) Chai Tea Variant 1pm
     Madeira- Aged Strong Ale 2pm
     Twenty-Five (XXV) 3pm
     Twenty-Six (XXVI) J. Henry Barrel 4pm
     Twenty-Seven (XXVII) Elijah Craig 12 year 5pm

    Specialty Cocktails/Slushies:

    Lake Emily Mud Slushie- A slushie riff on the Mississippi Mud, the supper club classic
    ice cream drink. Featuring: Central Waters 8yr Bourbon, Peach Puree, Coffee, Vanilla
    Extract, Demerara Sugar & Water.

    Amherst Bramble Slushie- A Classic Blackberry Bramble in slushie form. Featuring:
    Central Waters 10yr Rye Whiskey, Mint Syrup, Blackberry & Water.

    The Other Other HHG (Or Just HHG)- A hopped Whiskey Sour named after some
    notorious Central Wisconsin river rats. Hop infused Central Waters 8yr Bourbon,
    Lemon, Simple Syrup & Fee Form.

    Amherst Early Girl- A tiki style drink named after a resident of the area that is only
    talked about in hushed tones, if at all. Central Waters 10yr Rye Whiskey, Coconut
    Demerara, Pineapple, Lemon, Jamaican No.1 Bitters with a grenadine float.



  • COLLAB-A-POLOOZA: Pre-Party with Young Blood Beer Co. – King St

    August 7, 2026 @ 11:00 am - 12:00 pm -

    Time for the headliner.⁠

    Every collaboration beer hits the draft list at once. No staggered tappings. No waiting around. Just a full lineup from the minute the doors open. Some of these beers won’t be pouring at Great Taste, so if you’re looking to complete the lineup, this is where to do it.⁠

    Come for the Beer, Stay for the $5 Hot Dogs on the Patio!

    Featuring Collabs by:

    Hop Butcher for the World (Chicago, IL)
    Atrium Brewing (Louisville, KY)
    XUL Beer Company (Knoxville, TN)
    Cruz Blanca Brewpub (Chicago, IL)
    Mikerphone Brewing (Elk Grove Village, IL)
    Revolution Brewing (Chicago, IL)
    Lion’s Tail Brewing Co (Neenah, WI)
    Dimensional Brewing Company (Dubuque, IA)
    Piece Pizzeria and Brewery (Chicago, IL)
    608 Brewing Company (La Crosse, WI)
    Cocoon Brewing (DePere, WI)
    G5 Brewing Company (Beloit, WI)



  • Lager Kings of Wisconsin @ Working Draft Beer Company

    August 7, 2026 @ 12:00 pm - 11:00 pm Working Draft Beer Company - Madison

    Looking for something fun, creative, and delicious to do the night before the Great Taste of the Midwest?

    Join Working Draft Friday, August 7th, as we host our friends from Milwaukee, Lakefront Brewery, for the Lager Kings of Wisconsin 🍺👑

    We have a lot of fun in store for you, including:

    Release of Workfront Czech-Style Amber Lager, a collaboration between WDBC and Lakefront

    Melvis, an Elvis impersonator, performing from 2-5pm

    Sandwich Hub slinging delicious sandwiches, including ‘Fat Elvis’ Sammies

    Other Lakefront guest taps, including Dive Bar Lager on a side pull faucet

    So grow your sideburns out and get ready for a Kingly night!



  • 🦖 Toppling Goliath Pre-Party at BarleyPop Tap and Shop 🦖 ⭐ Featured Pour: 2025 Kentucky Brunch Brand Stout (KBBS) ⭐

    August 7, 2026 @ 12:00 pm - 11:59 pm Barleypop Tap and Shop - Madison, WI 53704

    Get ready to pour the roar — Toppling Goliath is back at BarleyPop for our legendary Pre-Party to The Great Taste of the Midwest! We’ve been throwing this dino-sized bash for years, and 2026 is shaping up to be one of our best yet.
    Join the Toppling Goliath crew, including members of our brewing team, for an afternoon of rare pours, great company, and prehistoric fun. Whether you’re chasing world-class stouts or hop-forward favorites, we’ve got a lineup that’s sure to make your taste buds go Jurassic.

    🦖 Draft List 🦖
    Rare Stouts:
    🔥 2025 Kentucky Brunch Brand Stout (KBBS) 🔥 – For the first time ever at our BarleyPop Pre-Party, we’ll be pouring Kentucky Brunch Brand Stout (KBBS). Known as one of the most sought-after barrel-aged stouts in the world, this rare opportunity alone is worth the trip. If you’ve always wanted to try KBBS, this is your chance.
    2026 Assassin – Smooth, stealthy, and dangerously delicious — the latest vintage of Toppling Goliath’s Assassin Lineage.

    Core Brands:
    Pseudo Sue – The original hop beast that started it all.
    DDH King Sue – Double dry-hopped and bursting with juicy tropical character.
    Oktoberfest – A smooth, malt-forward fall classic that arrives just in time for festival season.
    Joy Top Pilsner – Our new crisp, refreshing pilsner built for easy drinking and good times.
    Caramel Apple Fandango – A sweet and tart seasonal twist that tastes like fall in a glass.

    Expect dino-sized pours, fierce flavors, and a chance to hang out with the Toppling Goliath team before The Great Taste festivities begin. Whether you’re a longtime member of the herd or visiting us for the first time, this is the perfect way to kick off one of the best beer weekends of the year.
    No bones about it—this party is going to be a roaring good time! 🦖🍻



  • Great Taste Eve Pre Party at Starkweather Brewery

    August 7, 2026 @ 2:00 pm - 10:00 pm Starkweather Brewing Company - Madison, WI

    🍻 Great Taste EVE – Pre-Party at Starkweather Brewing! Be first in line — the party starts as soon as our doors open Friday, 08/07 at 2 pm!

    We’re pouring our award-winning flagships PLUS hitting it out of the park with:
    🍻 Play That Funky Mosaic (6.3% ABV, 54 IBU)
    🍻 Charming Kolsch (5.4% ABV, 24 IBU)
    🍻 Hoppy250th! (6.7% ABV, 59 IBU)

    Our friends from Up North Brewing are joining the fun with:
    🍻 Stammtisch Helles, (4.5% ABV, 17 IBU)
    🍻 Lake Walk Ale (5% ABV, 45 IBU)
    🍻 Dark Intentions Imperial Stout (10% ABV, 60 IBU))

    Register to will two free tickets to the GTMW, drawing at 6 pm. Must be present to win. (Increase your chances of winning by visiting the brewery and registering daily Tuesday, August 3rd-7th.

    Come kick off the Great Taste of the Midwest with us — epic beers, fantastic food, Friday featuring Fish & Chips, great vibes, and your beer-loving crew!



  • Up North Tap Takeover

    August 7, 2026 @ 2:00 pm - 10:00 pm Starkweather Brewing Company - Madison, WI

    Up North Brewing will bring 3 of their beers to Starkweather Brewing Company, come by and enjoy some great beverages!



  • COLLAB-A-POLOOZA: Pre-Party with Young Blood Beer Co. – Northstreet

    August 7, 2026 @ 3:00 pm - 10:00 pm -

    Time for the headliner.⁠

    Every collaboration beer hits the draft list at once. No staggered tappings. No waiting around. Just a full lineup from the minute the doors open. Some of these beers won’t be pouring at Great Taste, so if you’re looking to complete the lineup, this is where to do it.⁠

    Featuring Collabs by:

    Atrium Brewing (Louisville, KY)
    XUL Beer Company (Knoxville, TN)
    Cruz Blanca Brewpub (Chicago, IL)
    Mikerphone Brewing (Elk Grove Village, IL)
    Revolution Brewing (Chicago, IL)
    Lion’s Tail Brewing Co (Neenah, WI)
    Dimensional Brewing Company (Dubuque, IA)
    Piece Pizzeria and Brewery (Chicago, IL)
    Cocoon Brewing (DePere, WI)
    G5 Brewing Company (Beloit, WI)



  • Great Taste Pre-Party with Titletown & Live Music

    August 7, 2026 @ 3:00 pm - 10:00 pm Bierock - Madison

    Great Taste of the Midwest is almost here and so are Great Taste Eve events, including a special one at Bierock on Friday August 7 from 3:00 p.m. to 10:00 p.m.

    We’ve got featured beer tappings from Titletown Brewing Company in Green Bay and live music on the docket.

    Performing live music will be Madison’s own Mudroom, starting at 8:00 p.m.

    Mudroom is a Madison-based jamband that has been delighting fans for over a decade with 400-plus shows.

    While they love to cover their favorite artists like Phish and the Grateful Dead, their funky, jazzy original music is their true passion. Mudroom performances feature a variety of musical styles, quite a bit of improvisation and are always worth the trip.

    Meanwhile, we’ll have a tap takeover with Titletown Brewing Company.

    Visitors can expect a couple flagship and seasonal offerings from Titletown along with a couple others that are typically taproom exclusives, which we are proud to serve as a Great Taste Eve partner.

    The beers in our lineup—along with brewery descriptions—include…

    Orange Cream Fizzy, Shandy: Dreams do come true. Is it a soda? Is it a beer? It’s a Fizzy! Orange, vanilla, sweet, effervescent, with a kick of alcohol. Kowabunga!

    Canadeo Gold, Kölsch: An all-time great style named after an all-time great player. Clean and easy drinking with subtle fruit notes. The People’s Choice winner for our 30th anniversary comeback brew!

    Bent Tuba, Oktoberfest: Fall seasonal. Want a beer that kicks some serious brass? Bent Tuba is a smooth German-style amber lager, loaded with rich, toasty malt flavor, and complemented by a touch of crisp Bavarian hops. It’s playing your song.

    Whitecap, Witbier: As white as the surf and as soft as a rolling wave. Cascading notes of bright orange citrus, banana and clove. Light and easy-drinking, best enjoyed with toes in the sand and the waves in view.

    Iron Hopper, Hoppy Red Lager: Clean drinking hoppy red lager made with Centennial, Cascade and Amarillo hops. Hop forward lager with citrus, pine and floral aromas complimented with a malty, caramel backbone.

    Green 19, IPA: This hop-forward ale showcases a complex blend of citrus-like American hop varieties, their bitterness well-balanced by complex malt for exceptional drinkability.

    Early birds get the bonus of Happy Hour pricing. From 3:00 to 5:00 p.m., get $1 off all full-size pours of Titletown and all alcoholic drinks at Bierock.
    Bierock will have its full food and drink menu during the event, as well as full indoor and outdoor dining available.

    So stop by for the best Great Taste Eve pre-party in town.

    Located at 2911 N. Sherman Ave., Bierock is part of the Northside TownCenter and across the street from Warner Park.



  • Great Taste Eve at Garth's: North Pillar's Madison Debut + Drekker + Old Irving

    August 7, 2026 @ 4:00 pm - 10:00 pm -

    The biggest beer weekend in Madison starts Friday night…and we’re pouring one beer you literally cannot have had in this city before.

    North Pillar Brewing Co. (Waukesha) is making its Madison debut in our cooler and tap lines.
    Also visiting? Our friends at Drekker Brewing (Fargo, ND — yes, the fever-dream can art people) and Old Irving Brewing (Chicago).

    All three in one room, the night before Great Taste of the Midwest.

    What’s going down:
    🍺 Brewery reps in the house from all three — ask them anything, they’re nicer than their beer names suggest
    🍺 Rare pours we’ve been sitting on for exactly this occasion
    🍺 A bit of a bottle share — we’ll crack a few from the cellar, and if you’ve got something special gathering dust, Friday’s the night it earns its keep. Bring it!

    Got a Great Taste ticket? Warm up the palate and plan your Saturday route with people who know the grounds.
    Struck out in the lottery? This is your mini Great Taste … the out-of-state beer came to you, no lanyard required.

    No tickets, no cover, no lines. Just show up thirsty.

    Friday, August 7 · Garth’s Brew Bar opens at 4 p.m.



  • Great Taste Eve at Giant Jones Brewing

    August 7, 2026 @ 4:00 pm - 9:00 pm -

    It’s the night before the Great Taste of the Midwest so we’ve got a special treat for you, especially if you’re just in town for this beer weekend.

    Join our co-owner/brewer Jessica Jones as she guides you through a flavorful beer journey. She will be selecting a flight of four Giant Jones beers, then she’ll chat with you all about the beers & what makes them so special. This guided tour of GJ beers will happen at 5:30pm, and is $16!

    Weather permitting we will have our outdoor seating set up and lawn games. (Keep those fingers crossed!)

    We are also tapping a special collab American Stout from our friends at Sunshine Brewing & The Badger Beer Report.

    “A classic approach to an American stout: Medium body and layers of dark coffee, rich chocolate, and a satisfying roasted finish. Traditional Northwest American hops provide balanced herbal, floral, and subtle citrus notes. Brewed in collaboration with Summer Mash Up Homebrew Competition Best of Show winner Daniel Deveney.” 6.2% abv

    And food will be available to order from our neighbors at The Deliciouser (Madison Magazine’s Chef of 2026) from 5pm – close.

    We’re proud to be Wisconsin’s only certified organic brewery, so come see what our BIG beers are all about b/c we brew big beers for EVERYONE!



  • Mikerphone Tap Takeover at Lola's Sidecar Lounge

    August 7, 2026 @ 4:00 pm - 7:00 pm -

    Mikerphone Brewing is taking over the taps at Lola’s Sidecar Lounge! Owner Mike Pallen graduated from the University of Wisconsin-Madison and always loves coming back home!

    The tap takeover will run from 4 to 7 pm on Friday August 7th.

    On tap will be:
    Misty Mountain Hop – the 2026 US Open Beer Champsionship Gold Medal Winning American-Style Pale Ale

    Hey Mambo, Mambo Italiano! – a Gold Medal-Winning Italian-Style Pilsner

    When You Say Wisconsin… – a Wisconsin-Style Kringle-Inspired Soft Sour with Cherry, Cranberry, Bavarian Cream and Cheesecake Flavoring

    Lola’s will also be pouring bottles of One Hit Wonders Vol. 7, an Imperial Stout Aged for 21 Months in a Superstition Black Berry White Mead Barrel.

    The Mikerphone crew will onsite handing out swag and high fives.

    Let’s rock on Wisconsin!



  • New Glarus Brewing Co. Presents… Pre-Taste on the Pitch

    August 7, 2026 @ 4:00 pm - 8:00 pm Baer Balcony, overlooking Historic Breese Stevens Field - Madison, Wisconsin

    World famous (yet only in Wisconsin) New Glarus Brewing Co. will be hosting their pre-party to The Great Taste of the Midwest – Pre-Taste on the Pitch – on Friday, August 7th from 4 PM – 8 PM in the Baer Balcony, overlooking Historic Breese Stevens Field.

    Join us a we welcome New Glarus Brewing Co. and sample some of the finest libations the great lands of Wisconsin have to offer.

    This event is FREE and open to the public*.

    Play yard games, converse with the experts, WIN TICKETS, and enjoy a beautiful night overlooking the pitch as Breese Stevens Field.

    GIVEAWAYS:

    All attendees will have a chance to win a pair of tickets to the upcoming Alabama Shakes show at Breese Stevens Field on August 30th, 2025 or one of THREE pairs of tickets to The Great Taste of the Midwest on August 8th.

    *Must be 21+ years of age to comsume alcohol.



  • 🦖 Toppling the Cardinal Bar 🦖

    August 7, 2026 @ 4:00 pm - 11:59 pm The Cardinal Bar - Madison, Wisconsin

    Join Toppling Goliath at The Cardinal Bar for our annual Madison pre-party and kick off one of the best beer weekends of the year with the TG crew. Brewers, team members, and fellow craft beer lovers will be gathering for an evening packed with exclusive pours, rare releases, and plenty of dino-sized fun before the festivities begin on Saturday.

    We’re rolling in with a tap list that includes:
    Pseudo Sue
    Hazy Day Sue
    Citrus Sue
    Joy Top Pilsner
    Oktoberfest
    Barrel-Aged Amber Pear
    Available in cans:
    DDH King Sue
    Lil’ Strawb (Drekker Collab)

    PLUS: We’ll have a very limited number of bottles for onsite consumption of our coveted barrel-aged stout Assassin 2026. This beast doesn’t come out often — don’t miss your chance to snag one!

    Expect dino-themed fun, killer brews, and a chance to hang with the TG team before the big weekend. Let’s make Madison roar!



  • Badger State Brewing Great Taste Preparty at the Moxy Hotel Madison Downtown

    August 7, 2026 @ 5:00 pm - 7:00 pm Moxy Madison Downtown - Madison, WI 53703

    Join Badger State Brewing Company at the Moxy Friday for live music and great beer! Purchase any Badger State Brewing beer and get entered to win two tickets the the Great Taste of the Midwest. Winner to be drawn at 7pm must be present to win



  • Big Grove Brewery's Inagural Great Taste Pre-Party at Nattspil!

    August 7, 2026 @ 5:00 pm - 1:00 am -

    Join us for our first ever Great Taste Eve Pre – Party! Nattspil will be dedicating six draft lines to us filled with your favorites and some brands that have not quite made it into distribution in Wisconsin yet.
    We will also be pairing up with Clean Lakes Alliance all weekend to fundraise for them, featuring “Wade Wisely”, our Oatmeal Stout. Every purchase will raise money for to improve and protect lakes, streams and wetlands in the Yahara River Watershed.



  • Founders 8th Annual Great Taste Pre-Party with TROY @ Echo Tap

    August 7, 2026 @ 5:00 pm - 12:00 am -

    Come hang out with Team Founders, enjoy delicious beers and win swag as we celebrate our favorite weekend of the year for our 8th Annual Great Taste Pre-party at Echo Tap & Grill with Troy! We will have a great line up of beers including a keg of our taproom exclusive Imperial Centennial IPA.

    Drink Founders, Keep the Pint! We can’t wait to see you there, cheers!



  • Goodworks Brewing Company and Northside Lounge

    August 7, 2026 @ 5:00 pm - 9:00 pm Northside Lounge - Madison, Wis.

    Join Northside Lounge for a Pre-taste Eve event on the Northside with Goodworks Brewing Company! Meet the team, get some swag, drink some damn good beer. See you on the Northside!



  • Great Taste of Madison

    August 7, 2026 @ 5:00 pm - 8:00 pm Delta Beer Lab - Madison

    Get to know Madison’s robust and diverse craft beverage scene right down the road from the Great Taste of the Midwest festival grounds! Delta Beer Lab will be hosting guest beers from 16 Madison-area breweries, cideries, and distilleries representing a broad range of styles and flavors for the discerning craft beverage enthusiast. Meet representatives from the guest makers, learn more about their products, and buy a flight for a chance to win brewery swag!

    Every year, Madison plays host to the Great Taste of the Midwest, drawing top breweries from the Midwest and craft beer lovers from around the country. We love our brewery friends from out of town, but we decided it was time to give our visitors a chance to really get to know the host city for this top-tier festival. Featuring some makers that won’t be at the festival on Saturday, this pre-Great Taste event concentrates on the Great Taste of Madison that we’re all so proud of. As the brewery closest to the Great Taste festival grounds, Delta Beer Lab is proud to be the perfect taproom to host our local friends for the night.



  • Hillsboro Brewing Company Tap Takeover and Put Put Party

    August 7, 2026 @ 5:00 pm - 8:00 pm Brass Ring - Madison, Wisconsin

    Rumspringa – BA Imperial Stout – 1/6 bbl 14.3% 4 IBU
    A blend of three different beers from three different bourbon barrels (Wollersheim, Driftless Glenn, Northern Waters). Tastes of sweet chocolate, cherry, oak, and wafers. One of our favorite barrel aged beers yet.

    Subzero – Eisbock – 1/6 bbl 12.7% 11IBU
    We through this beer outside in -40 degree weather for three days! This concentrated the alcohol content and flavor compounds. We pulled off the remaining beer that was not frozen and got a malty sweet and fruity plum beer.

    Notorious POG – Passion Fruit, Orange, Guava Radler – 1/2 bbl 3.9% 11 IBU
    Passion fruit, orange, and guava Radler! It’s seasonal and sweet! A perfect beer for a summer day.

    Sour Patch Kids – Candy Sour – 1/2 bbl 3.9% 11 IBU
    This beer was made by actually blending Sour Patch Kids into the beer! A sour and tasty beer that is extremely exclusive!

    Smooth 85 – Hazy IPA – 1/6 bbl 6.3% 40 IBU
    Named after a viral video of our owner Snapper Verbsky. Dry hopped with Citra, Nectaron, and Waimea hops. This hazy IPA is dank, resinous, and bursting with tropical flavors. This brew breaths pineapple and citrus juice! Orange zest and juicy peach dance in a beautiful rhythm that won’t disappoint your taste buds. Our proudest Hazy IPA to date.

    Cowboys VS Aliens – DDH IPA – 8.0% 40 IBU *Collaboration with 608 Brewery*
    A collaboration brew with 608 Brewing Co., this hazy DDH IPA is loaded with a ridiculous amount of INCOGNITO Hop Oil, Citra, and Galaxy hops. The aroma bursts with notes of Juicy Fruit bubble gum and fresh pineapple, while flavors of intense lime citrus, ripe mango, and passion fruit dominate the palate. Bold, juicy, and packed with hop character, this beer does not disappoint.

    Jorts – Guava Hefeweizen – 4.7% 12 IBU
    Tropical, fruity, and lip smacking good. This guava infused wheat beer will have you throwing on your jean shorts and heading to the beach.

    Pups – Light Lager – 3.9% 11 IBU
    A traditional lager brewed with Noble German hops and fermented with German Lager yeast. This beer is light and crushable.



  • Leinenkugel at State Street Brats

    August 7, 2026 @ 5:00 pm - 8:00 pm State Street Brats - Madison WI 53703

    Leinenkugel tap takeover at State Street Brats with various Leinenkugel giveaways!



  • Schell's Paradise Party! Minnesota's Oldest Craft Brewery and one of the Oldest Bars in Madison are teaming up for an Epic Pre Taste Party

    August 7, 2026 @ 6:00 pm - 1:00 am Paradise Lounge - Madison

    Join the Schell’s Brew Crew at the Paradise Lounge as we Party at the Dice! Exclusive Beer releases including Schell’s Spiked Pink Lemonade and Mad Butcher IPA along with favorites of Oktoberfest, Deer Brand, and Grain Belt Premium.



  • Titletown/I/O Bar: 30 Year Anniversary and Beat the Brewer Challenge

    August 7, 2026 @ 6:00 pm - 9:00 pm I/O Arcade Bar - Madison, WI

    Come celebrate Titletown Brewery’s 30th Anniversary at the I/O Bar in Downtown Madison. We will have Johnny Blood Red (Irish Red), 400 Honey (Blonde Ale) Bent Tuba and Flying Pig (ESB) on tap. Plus, challenge one of our brewery staff to a video game and win a beer on us!



  • Post Great Taste Brunch and Meat Raffle with Big Grove Brewery!

    August 9, 2026 @ 1:00 pm - 3:00 pm Jordan's Big 10 Pub - Madison

    What better way to cure those Great Taste hangovers than with all day brunch, a meat raffle and raising money for Clean Lakes Alliance?
    We will be featuring three drafts:
    Easy Eddy – our award winning Hazy IPA
    Citrus Surfer – our citrus American wheat made with all natural blood orange, lemon peel and coriander.
    2021 Richard the Whale – Our classic Imperial Stout from 2021.

    Chef Trevor will be curating a menu that pairs well with these drafts. Meat Raffle will include meat from Jenifer Street as well as Big Grove Brewery merch. Proceeds from the meat raffle will be donated to Clean Lakes Alliance to help improve the lakes, streams and wetlands in the Yahara River Watershed.